General Information

Well used to international tourism, Peruvians are naturally warm and welcoming. Titles are important and will encourage the respect of contact partners. Peruvians generally place more importance on the individual they meet than on the company itself. It could be beneficial to be introduced to a local business via an intermediary (enchufado). Furthermore, it will be appreciated if you can speak in Spanish, even though English will likely be understood by your contact partners. Finally, avoid, as far as possible, confrontations or conversation styles that are too direct.