General Information
To set up a company:

Denmark can be seen as a test market and a good gateway to the Nordic markets, which have more than 24 million consumers with high purchasing power. This is particularly true for consumer products. However, it will be more judicious to choose one agent per country and not a Danish agent covering the entire area, in order to take local specificities into account.

The Danish government has strived to create a favorable framework for investors with the dynamic support of the national investment promotion agency (Invest in Denmark), whose representation is based in Paris. So much so that Denmark was ranked in the second quarter of 2023 no.1 in Europe and no. 3 globally according to the “Business Enabling Environment” index, formerly “Ease of doing business” (World Bank).

English is widely used, especially in the business world. German can be an alternative understood by many if you do not know English or Danish.

The Danes have a reputation for being very pragmatic and efficient in business. So be brief and get to the point. Once a decision has been made, it is rare for a Danish businessman to agree to renegotiate what has been agreed.

Means of Payment & Banking Specificities

Like other Nordic nations, Danes are very inclined to use cashless payments such as bank transfers (domestic or international), mobile phone applications or bank cards. Cheques have become unusual and the use of cash very rare.

The preferred means of payment in Denmark for international commercial transactions are the documentary credit and the SWIFT transfer.