General Information
To set up a company:

Denmark can be considered as a test market and good gateway to the Nordic markets, which have more than 24 million consumers with high purchasing power.  This is particularly true for consumer products. However, it is be more appropriate to choose one agent per country and not one Danish agent covering the whole area, in order to take into account local characteristics.

The Danish government has endeavoured to create a favourable framework with the dynamic support of the national investment promotion agency (Invest in Denmark), a branch of which is based in Paris. In 2020, Denmark  was ranked number 1 in Europe and number 4 worldwide according to the "Ease of doing business" index (World Bank)

English is widely used, particularly in the business world. German could be an alternative understood by many if they speak neither English nor Danish.

Danes have a reputation for being very pragmatic and efficient in business. So keep it short and to the point. Once a decision has been made, it is rare for a Danish businessman to agree to renegotiate what has been agreed. 

Means of Payment & Banking Specificities

Like other Nordic nations, Danes are very inclined to use cashless payments such as bank transfers (domestic or international), mobile phone applications or bank cards. Cheques have become unusual and the use of cash very rare.

The preferred means of payment in Denmark for international commercial transactions are the documentary credit and the SWIFT transfer.